Process
Define
Waa Tea was a social media page introducing different kinds of tea and promoting their knowledge of tea. While the page doesn’t have a strong brand image, the founder is keen on sharing what she knows about tea, and she is genuinely enthusiastic about tea.
Ideate
We had a lot of meetings to find out our strengths compared to other tea brands, what we have and what they don’t. Whether we want to build a luxury brand or a more common brand. Based on the founder’s passion, we decided that it would be a good idea to position the brand as a friendly and down-to-earth brand. While emphasising aesthetic, we would gradually improve the user experience based on research and the founder’s tea knowledge.
Prototype
While the website’s structure is simple, I did a variety of sketches trying to properly depict the brand image.
Results
The website is launched with an e-commerce system built in, allowing the founder to easily expand the product line, record the inventory, or perhaps implement new pages and functions with ease.
